The 3 MOST important things I’ve learnt about running a photography business:

If you can remember these you’ll be alllllright (and no camera settings in sight!)

Value yourself

This applies to your time, your skill and your self-worth. 

It takes a lot of confidence to ask people for money for your creativity. (Many people believe the love of your art should keep you going!)  But recognising that your time, skill and talent are worth being paid for will be one of your biggest steps forward to having a successful photography business.

Do not under charge because you are scared and think you’re not worth it. Do not undercharge just to get bookings – it’s a fast race to the bottom.

Pop on the big girl pants and believe in yourself!

Research the market you’re in and make sure you’re competitive.  The people who want to have you photograph them are not the ones who will try to haggle you down. You will find your clients, it’s a huge market out there!

It’s about people, not photographs

I’ve learnt over the years just HOW much better I shoot when I’ve connected with my clients and we’re all comfortable with each other.  Do be yourself, don’t be something you’re not, but be yourself on your best day.  Have fun, share your personality and make your clients the heroes!

I’ve lost count of the number of people who’ve told me “my sisters photos were nice, but their photographer was a bit rude” or “we went to one wedding and the photographer was so bossy” or the amount of makeup artists who’ve confided in me who they would and definitely wouldn’t have photograph their own day! (If you photograph weddings, it’s almost a job interview in front of 50+ people.  The guests & other suppliers see and hear so much you just might not be aware of!)

The point being; people remember so much more than the images.  How you are with people and how you make them feel is vital.

As Maya Angelou said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”  (and they certainly won’t remember what f-stop you took their photograph on 😉 )

Don’t compare

You can tie yourself up in knots looking at other photographers’ images.

Inspiration is great, of course and seeing a shot that motivates you to learn a new technique can only be positive.  But don’t be held back thinking that everyone else is better than you!

Every photographer has their own style and their own ideal client. And everyone is at their own stage in business.

If you MUST compare, then look back at your own work from a year ago, 5 years ago, 10 years ago. I promise you will see how far you’ve come!

 you are magic neon sign affirmation
you are magic, believe in yourself!

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